Headline:
The taste of the journey.
Bodycopy:
The journey of Nastro Azzurro into the realm of taste excellence began in 1963, aiming to create a beer worthy of the feat from which it took its name: the crossing of the transatlantic liner Rex, which in 1933 set a record on the Genoa - New York route, winning the Nastro Azzurro award. Fifty years of dedication have been invested to achieve that distinctly Mediterranean taste which has conquered the world.
Headline:
The Mediterranean flavor that has conquered the world.
The Mediterranean flavor that has conquered the world.
Bodycopy:
The journey of Nastro Azzurro towards taste excellence began in 1963, aiming to create a Mediterranean flavor that has conquered the world. This was achieved through the use of "Nostrano," a superior quality corn exclusively cultivated for Nastro Azzurro under the Italian sun.
The journey of Nastro Azzurro towards taste excellence began in 1963, aiming to create a Mediterranean flavor that has conquered the world. This was achieved through the use of "Nostrano," a superior quality corn exclusively cultivated for Nastro Azzurro under the Italian sun.
In 2013, a new Creative Platform was introduced based on the concept of "The Taste of the Journey," accompanied by a new TV commercial and a comprehensive above-the-line and through-the-line campaign. The concept of the journey symbolizes both the life journey and the progress made in one's personal life, with the brand positioned as a companion throughout this journey.
In 2014, the brand embraced the new brand positioning and creative platform through a consistent execution of the new campaign, reinforcing and establishing the brand's new positioning in the minds of consumers. The campaign aimed to make the brand more alive, clear, warm, and relatable to consumers.
The 2014 campaign included the following elements:
Branded content in partnership with the National Geographic Channel.
Various communication activities highlighting the high quality of the product both on and off-premises.
Reaffirmation of the brand's leadership in the pizza occasion through initiatives such as "Gli artisti della Pizza" (contest of the best pizza makers in Italy by Nastro Azzurro), emphasizing the strong link between Nastro Azzurro and pizza.
Partnership with Gino Sorbillo, one of the world's best pizza makers.
